I’ve always loved to read and enjoy reading many different genres of books – from horror to romance, textbooks to sci-fi/fantasy – I’ve read a lot of books in my lifetime. Within the last 2 …
Books I’m excited to grow with this season
Massage Career
Could Tools Save Your Hands
I don’t have to tell you that Massage Therapy is an extremely physical job. I know most Massage Therapists look for ways to work smarter instead of working harder. This is an awesome idea because …
Has Cupping gone from Hype to Mainstream?
Let’s take a trip down memory lane… 17 years ago I started Massage Therapy School at Grant MacEwan College. At the time, it was considered one of the best Massage Therapy Programs in the Province …
Spring Renewal
“Never cut a tree down in the winter time. Never make a negative decision in the low time. Never make your most important decisions when you are in your worst moods. Wait. Be patient. The …
How to Market your New Modality
I don’t know about you but I love taking new courses for new Massage techniques or new modalities. I like feeling like I’m keeping things fresh and new. But one of the things that i …
Checking out your Competition – Market Research
I once heard an old saying that went something like this: “Put one door-to-door salesman in a town and he will starve. Put 5 door-to-door salesmen in the same town and they will flourish” – …
The Importance of a Digital Presence
This year more than ever, everyone is spending more and more time online. in a 2019 report from Hootsuite and We are Social, it showed that the average person is spending 6 hours and 42 …
How (and Why) to Create a Referral Network
It takes a lot to keep a steady stream of new clients coming through your door. The good news: is that not all of your marketing has to be paid marketing – in fact, a …
How to Create an Amazing Bio!
Did you know? 80% of your new clients are finding you online. But before they press that Book button, your potential clients are researching you! They need to feel like they can get to know …
How to Strategically Plan your Massage Career
Planning your career is an important exercise that every Massage Therapist should go through. Without a strategic plan, you end up going through your career without clear direction. With a plan, its like a map, …
